The Downturn Opportunity in the Flight Simulation Industry?

Added on 05 July 2010 by Royal Aeronautical Society

At the end of 2008, the world was facing the worst economic downturn in 60 years.

Despite the negative impact this crisis had on our industry, it also brought a positive perspective to our way of doing business. We enhanced our Customer engagement and involvement in their business success, we focused more than ever before on their needs by differentiating the “Must Have” from the “Nice to Have” and also strengthened our relationships for the long term.

It has also opened a field of opportunities that will allow us to be part of the growth as we all have a role to play in supporting a suffering aviation industry and economy as a whole for a sustainable future upturn.


Recorded: Thursday 10 June 2010

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About the speaker:

Marion Broughton

Vice President Avionics, Training and Simulation, Thales UK

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After gaining a degree in Physics/Electronics Marion Broughton joined Racal Avionics on their Graduate Programme. She started her career in Production and Materials management before moving into IT working on business systems and business analysis. She initiated a Product Support Organisation in Racal Defence. When Thales acquired Racal she took the position of Customer Support Director. Since then she has worked in civil and military customer services and in 2004 she was appointed Customer Services VP for the Aerospace Division, with responsibility for Military Customer Services in France and the UK.

Marion became Managing Director of the Thales Training and Simulation business in the UK in 2008. The UK Business provides civil and military fixed wing simulations and training suites to customers worldwide and is directly responsible for UK RAF fixed and rotary training services on 10 RAF and Army bases in the UK, which includes developing and building satellite communications for aircraft and secure communication products for helicopter and fixed wing, and leveraging the Thales Avionics portfolio into the UK.

Marion spent six months running Thales Air Systems Division in the UK before returning to Training and Simulation in March 2010 with the added responsibility for Thales Avionics in the UK. She has responsibility for the Thales business in the South East – 2400 people and a state of the art new development in Crawley.

Lecture Recorded: June 2010

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